Customer Experience News & Trends

Will customers pay more for the same product if you promise better service?

Would customers pay more for the same product if you promised better customer service?

You bet. Almost three-quarters of customers say they’d pay more for a product they planned to buy if the company promised better service with it, a Retail Eyes Report found.

Sure, you want to guarantee everyone good customer service. This research suggests you can help boost the bottom line by offering a step up in Service to customers.

For instance, some manufacturers offer customers the ability to deal with the same agent (via a direct line or e-mail address) all the time, rather than call a general number for help.

Another example: An insurance provider that has outsourced offshore recently offered customers the opportunity to deal with only stateside agents for an additional fee.

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