Would customers pay more for the same product if you promised better customer service?
You bet. Almost three-quarters of customers say they’d pay more for a product they planned to buy if the company promised better service with it, a Retail Eyes Report found.
Sure, you want to guarantee everyone good customer service. This research suggests you can help boost the bottom line by offering a step up in Service to customers.
For instance, some manufacturers offer customers the ability to deal with the same agent (via a direct line or e-mail address) all the time, rather than call a general number for help.
Another example: An insurance provider that has outsourced offshore recently offered customers the opportunity to deal with only stateside agents for an additional fee.
