Customer Experience News & Trends

Top 4 reasons long-term customer relationships crumble

Research has pinpointed the four main reasons why long-term relationships end or never get started.

They’re worth sharing at your next sales meeting, especially at companies that are focusing on increasing customer loyalty.

They are:

  1. The salesperson didn’t care enough about the prospect’s needs, preferences or problems.
  2. The salesperson was more concerned with style, while the prospect was looking for substance.
  3. The proposal was more of a solution for the salesperson’s problems than it was for the prospect’s problems.
  4. The salesperson didn’t listen to what the prospect really wanted or failed to find a way to satisfy those needs.

Subscribe Today

Get the latest customer experience news and insights delivered to your inbox.