More B2B and B2C companies now use online networks and communities to earn substantial revenues through marketing on social media. Yet some managers remain reluctant to come aboard. Conversely, those who think social media channels are the answer to their selling dreams should remember that countless new contacts don’t necessarily translate into similarly huge numbers of sales and similarly inflated profits. Not sure what to do? Fear not: Social media and online marketing expert Shannon Belew demystifies the newest networks and explains how to use each link to make sales.
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Michele McGovern
Michele's a journalist with decades of experience working for local and national… MORE