We just sat down with Matt Highsmith, president/CEO of TailoredMail, an email marketing and automation software firm, about what’s working in email right now — and what trends will soon emerge. Our talk produced some juicy tips for emailers.
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4 signs of tech life your company must show to customers
The way customers want to consume information has evolved by leaps and bounds over the past year. And if your company isn’t adapting to those trends, it runs the risk of looking like a dinosaur in the digital age.
Common practices that kill online marketing efforts
There are a ton of less-than-stellar practices out there killing marketing initiatives. And most of them are avoidable.
