Customer surveys might want to bow out gracefully for a bit. Customer experience pros can get a bevy of insight from a few other unique sources these days.
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Where will your next customer experience idea come from? Probably not you
If you want to know where to invest time and money to improve the customer experience, there is one thing you want to seriously consider now:
4 reasons customers leave – and how to keep them happy
When customers walk out on you, you can bet they talk, too — to friends, colleagues and family. And you can bet they won’t say the nicest things about you, either. This is how to prevent the walk and the (negative) talk.
No response? Here’s how to get more customer feedback
You don’t have to beg, borrow and plead to get more customer feedback. You just need to create a survey they want to be part of.