Customer Experience News & Trends

Improve email ROI: 5 marketing must-haves

As more companies vie for customers’ attention, email marketing’s become an increasingly delicate art form. And as a result, improving performance requires a laser-like focus on at least one of five areas:

New data: 3 channels that pump up ROI

The three marketing channels that company execs say generate the best ROI today:

The messages today’s customers need to hear

For companies to beat out competitors today, it’s critical to keep in mind three things prospects need.