More than two-thirds of customers say their standards for the customer experience are higher than ever, according to research from Salesforce. They claim today’s experience often isn’t fast, personalized, streamlined or proactive enough for them. Yep, you might have thought that something — not everything! — was wrong. But customers have gripes that run the […] [MORE]
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How Marketing and Service can improve the customer experience
Marketing and Service work at opposite ends of the most hands-on part of the customer experience: the sale. If the two worked together more consistently, they could take customer satisfaction to a higher level.
4 things you must change about the customer experience to increase loyalty
You help lots of people buy your products. But if you want to increase customer loyalty this year, you’re better off helping people use your products.
What’s more important — your work or your charm?
Is creating a great customer experience more about how you make them feel than what you actually do?
What a happy customer means to the bottom line [Infographic]
If you don’t have enough reasons to make customers happy, here’s one you can put at the top of your list:
Put these customer stories to work for your company
By all means, share those stories – and you’ll help build a better company:
The 1 factor that will boost customer satisfaction most
If you want to improve the customer experience – and you have limited resources to do so – here’s the one factor that will make the biggest impact …
Surprise: This is biggest influence on customers’ decisions to buy
Ever order a sandwich because your friend or spouse did, and it just sounded good? That simple act could be the best lesson you’ve ever had in why customers buy — and how you can get them to buy more.
3 powerful ways to build B2B customer loyalty
You care about the customer experience and want to build loyalty, so you have a solid handle on their needs, right?
4 unique ways to engage customers
Many companies turn to innovation and automation to improve the customer experience. But there’s a better route to take.
