Personal outreach can go a long way toward boosting customer loyalty and overall revenue. But many sales reps may not know how to turn off the sales switch — and reach out to customers when those customers aren’t looking to close another deal.
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Referral selling: A strategy that will leave your competition in the dust
Salespeople who contact prospects through referrals have a 75% chance of converting them to customers. Compare that to the roughly 3% payoff for salespeople making cold calls.
