Much like sales reps are given tips to overcome customers’ price objections, customers are given strategies to get the lowest prices possible.
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The first question customers ask after seeing a lower price elsewhere
Imagine a scenario where a hungry and capable competitor is trying to take away one of your best customers. No matter how positive your history with the customer is, he or she will ask one question after being told that another, similar product or service is less expensive than the one you’re providing.
Customers complaining about price? 7 best practices
Here are seven strategies used by top salespeople to lessen the influence of price on a customer’s buying decision:
Taking the fear out of price
Prospects can sense when salespeople are uneasy and become defensive when discussing price, and they try to take advantage of the situation. So successful salespeople avoid discussing price by focusing on value instead.
Dealing with difficult customers
Every business has them: difficult customers. Dealing with them successfully — so that they remain customers — rests on a few techniques that revolve around asking the right questions.
The 8 reasons customers buy from you
Guess which one is at the bottom of the list.
10 ways to overcome price objections
If your customers and potential customers can’t explain why your products or services are different from the competition, they’ll naturally fall prey to price-cutters.
How to avoid the price-driven sale
If it seems that all your customers care about is price, maybe your customers aren’t the problem.
The 3 new customer demands
Customers used to be satisfied with a fair price, a quality product and reasonable after-sale support. Today, they demand a lot more.
3 lessons every company can learn from the Netflix debacle
When Netflix recently decided to change its pricing model, it set off a chain reaction that could ultimately result in the loss of nearly 3 million customers.
