Some companies fell flat on their faces in 2013. Here are some whose marketing campaigns went off the rails of good sense for your New Year’s rubbernecking pleasure.
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7 business decisions that will ruin the customer experience
Knowing what to do to keep customers happy is only half the battle. Customer experience leaders need to know what not to do. These are those bad decisions – and how to avoid them.
7 things customers don’t ‘Like’ about your Facebook page
If there was such a thing as the “Dislike” button, customers would be sure to hit it if your company was guilty of any of the top seven Facebook business blunders.
How J.C. Penney failed customers: 3 ways to avoid its mistakes
In an effort to innovate, J.C. Penney alienated. Customers left in droves, and the retailer taught other businesses valuable lessons in the customer experience.
10 ways to recover from a major mistake
No matter how angry or upset they are, customers know that occasional mistakes are bound to happen. And what they’re watching for is how you handle them.
Horrible advertising mistakes made by 5 big companies
An advertisement is supposed to attract attention — but not this kind of attention.
Making sure social networking doesn’t backfire on you
Social networking’s become a popular sales and marketing tool, but that doesn’t mean everyone’s using it correctly. Used incorrectly, it could actually
Helping your salespeople recover after a major mistake
No matter how angry or upset they are, customers know that mistakes are bound to happen. What they’re watching for is how your salespeople handle the the problem.
