Those easy emails – the kind you send to confirm orders or to notify customers of a shipment or order changes – can be so much more than transactional messages. When done well, they can be customer relationship builders.
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Be as good as Amazon: 3 keys to handling customer reviews
Whether you give customers the opportunity to review you or not, they’re going to do it. So let them go at it – and then react as well as the leading online retailer.
