According to Gartner, customer experience is one of the top three areas of marketing investment, proving that those sharing your market space already have their eyes on the prize. One great way to enhance the customer experience is through content localization – or adapting a product or content to a specific locale or market. Translation is […] [MORE]
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Should your marketing message be clear or clever? Here’s help
When you want customers to remember your message, should you be clever?
The sweet spot: 7 things millennials want from email, how to give it all to them
Millennials are notoriously complex customers — they’re digitally savvy and one of the most highly engaged and social demographics to date. In short, they can represent the most ideal and frustrating customer segment all rolled into one.
Surprise: This is biggest influence on customers’ decisions to buy
Ever order a sandwich because your friend or spouse did, and it just sounded good? That simple act could be the best lesson you’ve ever had in why customers buy — and how you can get them to buy more.
4 social customer service myths – and how to move past them
Only big companies can do social customer service well, right? Wrong. That’s just one social service myth we need to debunk.
Powerful, low-cost marketing tactics you can try today
Getting customers to know your name and good service reputation can bolster sales and delight more customers. That’s where marketing can make the difference.
5 time-worn, offline marketing tactics that still pay off
Forget sexy and mobile. With so much emphasis on Internet, social and mobile marketing, we’ve lost sight of some tried-and-true tactics that still work amazingly well.
Marketing gold: 5 extremely profitable tweets
Making money on social media sites is no longer fantasy — it’s reality. Some have even found ways to strike it rich.
