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What attracts customer more — solutions or benefits?

by February 15, 2011 Comments (0)

When meeting with customers, should your salespeople emphasize the benefits of your product or service or its solutions?

Disastrous selling assumptions

by October 20, 2009 Comments (0)

While the current layoffs and economic trends may continue, the sellers who survive this market and even grow during a recovery will be the ones who assume nothing and question everything.