The world recoiled from doing business in the midst of the coronavirus. Now you need to get back to business – and reengage your customers. Here’s expert advice on how to do it.
Home : Harvard Business School
Show your warts! Customers buy more, stay loyal when they know the downside
Go ahead, take the warts-and-all approach to winning and keeping customers. Researchers say it’s the better way.
The customers who need your personal help most
Some customers need your attention more than others – and helping them will ensure your company succeeds.
Researchers say you purposely make customer service bad!
Hold on tight, customer experience professionals: New research says you purposely give bad customer service. And it may be right!
The best – and worst – words to use with customers
Don’t say another word to customers until you read this: Researchers have found the best – and worst – language to use with customers.
Web ads: Worth the expense?
Web surfers my grumble about those ads scattered across their favorite Internet sites, but those same surfers tend to click on the ads, too. A new study shows that