The best loyalty programs successfully keep customers coming back. But new research finds that many programs do the exact opposite: They turn customers away.
Home : Customer Loyalty & Retention
11 cool ways to reward your most deserving customers
Some customers are great because they’re good for business and morale. Working with them makes your employees happier. And that’s why you need cool ways to reward the most deserving customers.
3 ways to get your customer experience message right
There’s a lot of buzz about the importance of empathy and why businesses must harness it to improve their customer experience (CX) and build loyalty. Yet what’s largely missing from the equation is what being empathetic means for customer-obsessed brands, and how to embrace and effectively create it.
5 ways to strengthen customer loyalty
Customers can come and go as quickly as clicking the “next” button on their smartphones — that is, unless they’re rooted in their relationship with you.
19 ways to sell more to existing customers
Customers are feeling pressure to get more done with less, so many of them are reducing the number of companies they do business with. At the same time, companies are urging their salespeople to increase sales to present customers.
7 reasons to fire customers, and how to do it right
Most companies wouldn’t hold onto a bad, unprofitable business practice. So why would they hold onto bad, unprofitable customers?
4 ways to master the ‘art’ of customer care
Customer care is both art and science. You probably have the science under control with policies and processes. But have you mastered the art?
3 powerful ways to build B2B customer loyalty
You care about the customer experience and want to build loyalty, so you have a solid handle on their needs, right?
8 fast and sincere ways to thank your customers
Customers give you their business throughout the year — and, yes, you probably thank them during transactions. But recognizing their loyalty in a special way will help you build goodwill for the coming year.
The very best ways to win back former customers
Lost customers represent a huge area of opportunity. Former customers understand your product, and how it operates. Plus, they often left for reasons that are easily corrected.
