Advocates love your company and what you do. They’re your cheerleaders, and they’re probably ready to tell others about it. You just might need to help them get the word out. With an advocacy plan, you can boost loyalty of current customers and gain new customers with less effort than if you launched a new […] [MORE]
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Words that make the customer experience better
The very best phrases fall under what researchers call “advocacy.” They suggest service pros aren’t just doing something customers requested. They’re advocating for the customer they interact with.