Customer relationship management (CRM) systems are playing an ever-increasing role in improving the customer experience. Still, some companies are reluctant to adopt this new technology. The biggest reason? They don’t see enough of a payoff in it. But the reality is: They’re missing something.
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Research: Live chat seriously pays off (even for B2Bs)
Live chat features aren’t just for B2Cs anymore. They’re showing serious bottom line benefits for B2Bs, too.