Customer Experience News & Trends

CRM: 3 under-the-radar sales and marketing benefits

Customer relationship management (CRM) systems are playing an ever-increasing role in improving the customer experience. Still, some companies are reluctant to adopt this new technology. The biggest reason? They don’t see enough of a payoff in it. But the reality is: They’re missing something.

Research: Live chat seriously pays off (even for B2Bs)

Live chat features aren’t just for B2Cs anymore. They’re showing serious bottom line benefits for B2Bs, too.