Customers will only read what you write — in social media, email or marketing collateral — if the content is worthwhile. These writing tips will help you make it just that.
Home : content marketing
Are you really driving customers to action?
Are you doing things that make customers want to buy, learn or interact more? Most customer experience leaders admit that they …
5 proven ways LinkedIn can improve the customer experience
LinkedIn has evolved into a powerful tool in the fight to get the customer experience right. These five companies are some of the savviest, using the platform to build their reputation and customer relationships.
11 ingredients that bake up wicked-awesome customer communications
Have you ever baked a dessert only to taste it and immediately realize you forgot an essential ingredient? It can cast a pall over the entire meal. Well, the same can actually be said of your customer communications: One missing ingredient can spoil the party.