Naysayers have been predicting the death of email for years now. But the fact of the matter is (thanks the proliferation of mobile devices), email is seeing a resurgence in effectiveness. And a recent study has proven buyers are still willing to purchase products in droves via email. There’s just one catch.
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The 4 worst email myths that destory the customer e-experience
Warning: There are lots of so-called email “best practices” being passed around that are just plain false. Putting them to use can spell doom for the customer experience, revenue projections and future email deliverability.
