Customer Experience News & Trends

4 things customers say they want from your email

Naysayers have been predicting the death of email for years now. But the fact of the matter is (thanks the proliferation of mobile devices), email is seeing a resurgence in effectiveness. And a recent study has proven buyers are still willing to purchase products in droves via email. There’s just one catch.

The 4 worst email myths that destory the customer e-experience

Warning: There are lots of so-called email “best practices” being passed around that are just plain false. Putting them to use can spell doom for the customer experience, revenue projections and future email deliverability.