The simplest ideas are often the best ones. And three recent surveys from Gallup, Yankelovich and BIG Research prove why one of the oldest selling tools in the book is making a major comeback.
When customers’ decison-makers change
June 29, 2009 Comments (0)
Just as your products and services change, buyers change, too. A change in a decision-maker doesn’t have to mean a lost customer. Companies that handle buyer changes properly find the accounts can be as profitable as ever.
