How can you keep in touch with customers without being a pest? Contact center pros can use these tactful ways to stay connected to customers.
Make sure three months don’t pass without contact, suggests business etiquette expert Barbara Pachter. To renew connections:
- Email updates. Send a brief message with web links to industry-related articles or new information on products or services they’ve used in the past.
- Request advice or feedback. Flatter customers by asking them to participate in a survey, give their opinion on a proposed change or try a new product or service.
- Send a card. Recognize birthdays (you likely have them in a database), business anniversaries or longevity with your organization
