The Madison Hotel in D.C. has made a tradition out of creating lavish package “deals” around the presidential inauguration designed to produce the ultimate customer experience. And its latest was a doozy:
Here’s what $47,000 got you during the recent inauguration of President Obama:
- Four-nights in a suite
- A Lincoln Town Car with driver
- $5,000 to spend at Brooks Brothers
- A private tour of D.C. with 22 friends
- One night at a resort with a couple’s massage, and … wait for it …
- A “Dedicated Social Media Butler.”
The butler’s job involved following the customer around, chronicling his or her inaugural experience on Facebook, Twitter and Instagram.
Just what people want to see online: Tweets of their friends sleeping, buying suits and getting pampered — ones they couldn’t even be bothered to post themselves.
On the upside, the package created a lot of buzz for the hotel.
