Patterns in Achieving Social Business Success

A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. See how patterns reveal the ways organizations can better serve their customers, speed new revenue gains and reduce the expense of the product and service development process. This paper will focus on how organizations can use social business practices and capabilities to transform themselves, and create competitive advantage and substantial new value.

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