Customer Experience News & Trends

Is Twitter for your contact center? Two ways to find out

Everyone from Tiger Woods to Comcast is on Twitter these days trying to improve their image. But is it for your contact center?

If you don’t want to invest a lot of time or resources in finding out if tweeting is worth your agents’ time, experiment with these two low-hassle Twitter tactics:

  • Send tips on maintaining or increasing the life of your products or services. A car dealer tweets tips on when to get regular service and how to increase the life of parts.
  • Announce new services. For instance, a hotel lets customers know about new spa packages and getaway weekends.

If customers respond to these small-impact moves, they’ll likely be game for more Twitter activity.

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