Customer Experience News & Trends

How slow is too slow for a website to load?

So just how much will slow website load times hurt you?

Check out these stats compiled by web development software maker SmartBear:

  • A one-second increase in load time could cause 11% fewer pageviews, a 16% drop in customer satisfaction and a 7% drop in conversions
  • Sites that load in one to two seconds convert at twice the rate of sites that take four to five seconds to load
  • 57% of travel site users abandon a site after three seconds of load time
  • 74% of visitors will leave a site if it doesn’t load on their smartphone after five seconds, and
  • 60% of visitors expect a mobile site to load in under three seconds.

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