Customer Experience News & Trends

How likely are happy customers to buy again?

When it comes to keeping customers happy, remember the power of 10. Here’s why.

Recent research by Stativity Group found that happy customers are:

  • three times more likely than unhappy customers to stay loyal for 10 years, and
  • willing to pay 10% more to continue doing business with you.

To ensure happiness, increase follow-up – especially to customers who were upset when they originally called you. Also, offer to remind customers when they need to reorder, reschedule or renew with your company.

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