For most people, starting or updating a website requires hiring a web designer. A web designer knows how to create the look and feel you want for your site, knows how to make your site mobile-friendly, and how to incorporate proven SEO principles to help your site draw more traffic. This whitepaper discusses how good web design can increase ecommerce sales, what you should look for in a web designer, and specific design tips and best practices for maximizing ecommerce sales.