Customers only come back if they value what you offer. Are you valuable?
Here’s how contact center agents can make themselves and their companies more valuable to customers – and create stronger loyalty – from voice of the customer expert Ernan Roman:
- Tell them you want to be valuable. At the end of conversations, explain that it’s your goal to do what they find valuable.
- Request to ask a few questions on what they find valuable. Most people like to share what they think.
- Ask:
- Would you like to receive more information, useful tips or promotions about the product or service you just bought?
- Have you seen any other products in the store, catalog or website that interest you? Would you like more details on them?
- Do you have any friends or family who you would like me to send this information?
- Can I get your e-mail address to send you more timely information?
Now you’ll have the means to give them more valuable information.
