Do more than say “Thanks for the business” the next time you want to show customers appreciation. Try these often overlooked ideas.
Even in a growing virtual customer service world, The Social Customer experts recommend thanking customers like this:
- Write a thank-you card. The handwritten word is still the most powerful. It gets attention and makes people feel good.
- Throw a party. Holiday parties can be overwhelming. Instead, try an appreciation party in mid-winter when customers and employees have less to do and can really feel appreciated.
- Reward loyalty. You don’t need a loyalty program to recognize your best customers. Call them by name. Give them discounts or coupons periodically and spontaneously. Ask for their opinions and act on what they say. Those are rewards in themselves.
