To maintain your credibility with customers, avoid these reputation-busters.
As contact center professionals, you are the company to customers. You’ll break their trust if you:
- Lie. From little white lies to big, fat, ugly lies, customers will find out. Be honest – even when the news is bad.
- Ignore customers. If agents fail to return calls, respond to email or follow through, customers will see your company as unreliable.
- Use sarcasm. It doesn’t translate at all via email. And it sounds rude via phone. Avoid it. Period.
