Customer Experience News & Trends

Do this and ruin your credibility

To maintain your credibility with customers, avoid these reputation-busters.

As contact center professionals, you are the company to customers. You’ll break their trust if you:

  • Lie. From little white lies to big, fat, ugly lies, customers will find out. Be honest – even when the news is bad.
  • Ignore customers. If agents fail to return calls, respond to email or follow through, customers will see your company as unreliable.
  • Use sarcasm. It doesn’t translate at all via email. And it sounds rude via phone. Avoid it. Period.

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