Building trust with customers online can be tough because they don’t see concern in your face or hear sincerity in your voice. Try these tips to overcome.
They come from Marsha Collier’s The Ultimate Guide to Online Customer Service.
- Make sure your website and e-mail address includes a mailing address. Without it, the site and correspondence looks suspicious.
- Make it easy to find your phone number online and in e-mail. Customers feel more comfortable knowing they can call.
- Update Frequently Asked Questions (FAQs) often so customers see someone is behind the information.
- Post customer testimonials.
- Post photos, when possible, of the people who help.
