Get better customer feedback with surveys that make them want to respond. Here’s what – and what not – to include:
You’ll get more useful responses if you:
- Communicate the purpose. Send an email shortly before the actual survey goes out, explaining what you’ll ask and do with the responses.
- Give incentives. You ask customers for the favor of their time and thoughts when you survey. Offer a discount or donate to a charity for their feedback.
- Keep it short. Ask too many questions, and they’ll toss it. Limit it to seven or fewer questions.
- Follow up. After you analyze the surveys and make decisions on what to change and improve based on the feedback, tell customers what you’ll do based on the feedback.
