Customer Experience News & Trends

Dealing with difficult customers

Every business has them: difficult customers. Dealing with them successfully — so that they remain customers — rests on a few techniques that revolve around asking the right questions.

Using the web to boost customer loyalty and sales

Your people in Sales and Service hold a no-cost key to creating more business.

10 essentials for your social-media business strategy

What’s your social-media strategy for creating more business?

The old-standby sales tactic that works wonders in a slow economy

A lot of companies faced with slumping sales have resurrected a traditional sales tactic that has worked for years and still works today.

4 phrases that kill upsell attempts

Any time your sales and service people are trying to help customers find the right fit or increase an order, saying the wrong thing can kill the sale.

Who owns your social-media account?

The answer’s not so obvious. Now that Twitter and other types of social media have become common marketing and overall business tools, new lawsuits are springing up over who “owns” the account and its following – the company or its employees?

The biggest key to doing more business online

You can do all the right things with your website, but if you’re missing one key element, you’re not getting the most out of your online potential.

Is your state among the ‘best for business’?

The U.S. Chamber of Commerce just released its list of states that are the most — and least — business friendly.

The 7 worst pricing mistakes

Sometimes, just the tiniest change in pricing strategy can make the biggest difference — for better or worse.

(Uncomplicated) Facebook marketing that works

Maybe someone mentioned it: “You should be using Facebook to promote your business.” OK, what, exactly, does that mean? A new book explains it.