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Dealing with difficult customers

by September 10, 2012 Comments (0)

Every business has them: difficult customers. Dealing with them successfully — so that they remain customers — rests on a few techniques that revolve around asking the right questions.

Using the web to boost customer loyalty and sales

by July 27, 2012 Comments (0)

Your people in Sales and Service hold a no-cost key to creating more business.

10 essentials for your social-media business strategy

by June 7, 2012 Comments (0)

What’s your social-media strategy for creating more business?

The old-standby sales tactic that works wonders in a slow economy

by May 29, 2012 Comments (0)

A lot of companies faced with slumping sales have resurrected a traditional sales tactic that has worked for years and still works today.

4 phrases that kill upsell attempts

by May 10, 2012 Comments (0)

Any time your sales and service people are trying to help customers find the right fit or increase an order, saying the wrong thing can kill the sale.

Who owns your social-media account?

by March 14, 2012 Comments (0)

The answer’s not so obvious. Now that Twitter and other types of social media have become common marketing and overall business tools, new lawsuits are springing up over who “owns” the account and its following – the company or its employees?

The biggest key to doing more business online

by May 12, 2011 Comments (0)

You can do all the right things with your website, but if you’re missing one key element, you’re not getting the most out of your online potential.

Is your state among the ‘best for business’?

by March 9, 2011 Comments (0)

The U.S. Chamber of Commerce just released its list of states that are the most — and least — business friendly.

The 7 worst pricing mistakes

by August 25, 2010 Comments (0)

Sometimes, just the tiniest change in pricing strategy can make the biggest difference — for better or worse.

(Uncomplicated) Facebook marketing that works

by November 30, 2009 Comments (0)

Maybe someone mentioned it: “You should be using Facebook to promote your business.” OK, what, exactly, does that mean? A new book explains it.

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