The mobile shopper is neither and both of these, becoming the norm rather than the exception. And, just like their desktop counterparts, mobile shoppers who read reviews and other customer-written content are far more likely to convert than those who don’t. In fact, mobile shoppers who read customer content like reviews show 133% higher conversion rate. Even if your product is a non-digital product, you can bet your customers are doing research via mobile devices.
Customer Experience News & Trends
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Michele McGovern
Michele's a journalist with decades of experience working for local and national… MORE