It’s not easy to get customers’ full attention through email. But it’s possible if you follow these five proven strategies. Whether customers opt in for your e-newsletter, request email promotions or exchange messages with agents, these best practices from UsefulSocialMedia.com will help the keep the conversation going:
- Send something within minutes of customers signing up or contacting you.
- Thank customers for reaching out to you.
- Set expectations by telling customers what they’ll receive and how often – an answer by the end of the day, a weekly e-zine, a monthly update, etc.
- Encourage customers to add your email address to its “safe senders list” so messages continue to make it through spam filters.
- Ask customers to join social and professional conversations on the company’s social media sites (with direct links embedded).
