Nearly every conversation with customers is an opportunity to fill a need. Use these opportunities wisely.
You can almost always introduce customers to different or new products or services that may meet their needs in a better way.
- Problems. Fix your mistakes. But if the problem was on the customer’s end, it might be because the product or service was a wrong fit. Explore an alternate product or service as a solution.
- Re-orders. When customers make a new order, check their records for anything that is outdated. They may not realize they need something else renewed or refreshed.
- New orders. You probably have services or products that complement others. At least mention them when customers order something new.
- Timely offers. Even if your marketing people send out lots of promotions, many customers don’t know about specials or deals when they call. Mention current specials when talking to customers.
