The more you know about your company’s products and/or services, the faster and more likely you’ll make customers happy. Here are three ways to learn more now.
- Talk with colleagues. You probably lunch or break next to people who create your products or deliver your services. Ask them what’s new and why yours are better than the competition’s.
- Read your material during slow times. Look at what’s posted on your website, in manuals and catalogs and in any other marketing materials. You’ll likely learn about features you’ve never promoted.
- Talk to customers. Ask long-time customers why they like your products and learn benefits you can pass on to other customers.
