Customer Experience News & Trends

20 Ways to Personalize Email and Web Content to Deliver an Awesome Customer Experience

Looking to deliver an awesome customer experience to a larger portion of your database? Many companies rely too heavily on generic messaging that only speaks to a small percentage of their contacts. Today, many marketers are discovering that relying too heavily on tried-and-true tactics such as broadcast emails, generalized Web copy and broad segmentation are producing diminishing returns. There are countless ways you can customize email and Web content for each person and deliver a fantastic customer experience that will build engagement, strengthen loyalty and, yep, boost revenue. Here are 20 ideas to get you started, organized by category.

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