11 ingredients that bake up wicked-awesome customer communications

Have you ever baked a dessert only to taste it and immediately realize you forgot an essential ingredient? It can cast a pall over the entire meal. Well, the same can actually be said of your customer communications: One missing ingredient can spoil the party.

The moment you realize you forgot that ingredient occurs when you look at the performance of a piece of customer-facing content — clicks, backlinks, shares, etc. — and see it has underperformed.

The missing ingredient is in the list below, which was compiled by copyblogger. It was originally intended for marketing bloggers, but is has universal applicability.

Follow this recipe and your content marketing performance will reach new heights:

Source: copyblogger