Great content shows that you understand the customer and their problems and that you want and are able to help them. Freely give away advice and information. If you can address the issues your prospects care most about with a solution or perspective in which your company has real expertise, customers tend to respond positively, becoming loyal supporters, even evangelists. Find out how to:
- Focus your content on the target customer
- Gain the most possible exposure for your content
- Make your content impactful
