Here’s one of the biggest reasons why you get more calls than ever.
Glitches on your company’s website.
Almost two-thirds of customers who run into website issues call customer service, a Tealeaf survey found.
What’s worse, even if they get the help they wanted, many customers will still slam your company on social media sites such as Facebook and Twitter – where other potential customers are watching for reasons to not do business with companies.
How can you avoid the extra website-glitch-related calls to service? Try:
- regularly checking your site for unclear or inaccurate information – and tell your web gurus to fix them
- sharing feedback you hear from customers about what they like and dislike about the site with web designers, and
- shopping the site yourself so you can uncover glitches first-hand.
