Customer Experience News & Trends

Where you need to spend social media time and money

This is where the bulk of social media action is – and where you should be in contact with customers.


For 56% of marketers trying to reach customers, Facebook is the most preferred social network, a Creative Group survey recently found.

Where else do companies prefer to interact with customers?

Twitter’s low priority was probably the biggest shocker of the survey. It seems that celebrities and athletes like to tweet more than companies and customers.

With the popularity and new changes to Facebook, now might be the time for you to step up activity on the social media site. One idea: In addition to monitoring for and responding to customers’ posts, assign a different contact center agent (who volunteers) to post a point of interest each day.

Subscribe Today

Get the latest customer experience news and insights delivered to your inbox.