Loyalty has never been easy to win. It’s even tougher to maintain now that people can change any relationship status as quickly as they can log into social media.
“New ‘languages of loyalty’ have emerged, driven by brands experimenting with creative digital experiences, which have changed the dynamics of customer loyalty today,” says Robert Wollan, senior managing director, global lead of advanced customer strategy at Accenture Strategy. “Every consumer has a natural instinct around what makes them ‘stick’ to a brand”
So how loyal are your customers, and how loyal can you make them?
To gauge loyalty status, check out this infographic from Accenture: