If you don’t have enough reasons to make customers happy, here’s one you can put at the top of your list:
More than 80% of customers say the experience is more important the actual product.
They’ll even stick with you if you treat them better than a company that makes a better or cheaper product than yours, according to research from Lithium.
As long as they have consistently great experiences, most customers aren’t going anywhere.
“Customers’ increasingly high expectations of brands have reached a critical point,” says Rob Tarkoff, president and CEO of Lithium Technologies. “When two-thirds of consumers say they are unwilling to stick with a brand that has treated them badly even if they love the brand’s products, it’s time to … take notice.”
This infographic from Lithium will help you see how much customers value the experience and how loyal they’ll stay when you get it just right: