Customer-facing employees will take more pride in and responsibility for their work if you do this: 
Require them to put their names on their work.
Customer care employees often feel anonymous when they push orders through the system, help one customer after another in a long queue or respond to a general email.
Studies have found that when employees feel that way, they’re less concerned about doing good work because they don’t think anyone will know the difference, says researcher and author Ferdinand Fournies.
So have employees sign email messages personally, write “thank you” on the bottom of invoices or offer a direct line to them after helping customers.
