Customer Experience News & Trends

Top tactics for dealing with customer complaints

Football coaches devoted to the running game have a saying: When a quarterback throws a pass, three things can happen – and two of them are bad.” When customers aren’t happy, three things can happen, and two of them are bad, says William T. Brooks, author and sales consultant:

When customers complain …

Football coaches have a saying: “When a quarterback throws a pass, three things can happen – and two of them are bad.” When customers aren’t happy, whether it’s because the product doesn’t work, they were oversold, or service was poor, three things can happen – and two of them are bad. Share these possibilities with […] [MORE]