Customer Experience News & Trends

Are you maximizing your website? If not, here’s how

Every company has a website. But some companies aren’t using their sites to maximize the customer experience. Do you?

5 ways to turn website visitors into happy customers

Most customer experiences start with an online visit. Is your website fit to turn visitors into happy customers?

The surprising upside of nasty winter weather

Most people don’t like the unprecedented cold, excessive snowfalls and unpredictable ice storms, but there’s an upside: They create the perfect opportunity for businesses to wow customers.

The customer experience investment that will pay off first

You never get a second chance to make a first impression with customers — and if you want that impression to matter, this is where you need to invest more.

4 clues your website’s working against – not for – your business

If you sell products or services through your company’s website, it’s an obvious revenue generator. But there are lots of common, cash-sucking pitfalls out there that may be robbing it of its full potential.

How slow is too slow for a website to load?

So just how much will slow website load times hurt you?

A way to make your website ‘sticky’ — and more profitable

With the holidays around the corner, it’s time to consider seasonal promotions. Here’s one that worked wonders for one company.

The biggest key to doing more business online

You can do all the right things with your website, but if you’re missing one key element, you’re not getting the most out of your online potential.

Making sure your website boosts business

The 1990s thinking: Put up a website and watch the customers roll in. The 2011 thinking: Well, it’s a bit more complicated.