Customer Experience News & Trends

Why you need customer advocates – and how to make advocacy work

Advocates love your company and what you do. They’re your cheerleaders, and they’re probably ready to tell others about it. You just might need to help them get the word out. With an advocacy plan, you can boost loyalty of current customers and gain new customers with less effort than if you launched a new […] [MORE]

Want more customers? Do this one thing

If you want more customers, don’t drop prices or even improve product quality. This is what works best.