Customer Experience News & Trends

Making sure social networking doesn’t backfire on you

Social networking’s become a popular sales and marketing tool, but that doesn’t mean everyone’s using it correctly. Used incorrectly, it could actually

How 6 companies used social networking to revolutionize sales

Some sales organizations are skeptical of social networking’s ability to increase revenue. But these six no-cost business models prove it’s a resource every salesforce can capitalize on:

Show me the leads! Small biz says social media won’t deliver

When it comes to generating valuable business leads, small business execs have not drunk the social networking Kool-Aid. Very few say it’s