You work hard to create great customer experiences. And now colleges are working to help you make them even better. Here’s how, why and what you can do to maximize the effort.
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How Marketing and Service can improve the customer experience
Marketing and Service work at opposite ends of the most hands-on part of the customer experience: the sale. If the two worked together more consistently, they could take customer satisfaction to a higher level.
Don’t let your salespeople see this
Some experts think you should fire a third of your sales force — and that you should make it an annual practice.
